Establishing your business online is essential for its success. However, with many other businesses competing for the same audience in the online world, it could appear like an impossible challenge to establish your business online. One of the ways you can navigate amid this competition is to invest in SEO and marketing. At least 70% of online consumers use search engines to find the products or services they need. This means investing in SEO could be a solution to get your business on the front line to compete successfully.
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See these reasons for why you need to focus on SEO besides other marketing effort:
Good for visibility and branding
While talking about SEO, it’s an assumption that as you try to work on SEO you will also be investing in building a professional website that can help you to convert visitors. Good SEO can therefore be equated with increased traffic and eventually a growth in sales. Many people search several times and will use different terms including synonyms of keywords on your site, so when your site appears on all the searches made the user is convinced your brand is a reliable provider of the service or products they are looking for. This amounts to good branding and visibility that could help you to scale your business.
Stand out from your competitors
By investing in SEO, you are trying to be visible than your competitors, so the success of the campaign would be a positive solution in beating them. On the first page of SERPs, you will find six paid positions, 10 organic listings, and three map listings. You can use your keywords in a manner that helps your site to appear in a map listing, an organic listing, and a paid listing. This will increase chances of getting site visits and overcoming your competitors by getting more clicks. If your target areas is Georgia, you can partner with an SEO Agency in Atlanta, GA to come up with strategies that would place your business on top of search results.
Improve offline conversions
You should also know that 50% of searches made on mobile devices target local businesses, so if you have a business that targets a specific area you could optimize for local searches. This could be done with consistent listings and providing business information on the web with the name of the business, contact details, address, and hours of operation. This information makes it possible for searchers to find your business.
Search leads have a higher conversion rate
Research indicates that SEO leads have an average conversion rate of 14.6%, which is more compared to outbound leads that have an average close rate of 1.7%. Searchers know what they are looking for and will much likely buy on the same day.
SEO is one of the most powerful marketing tools that businesses can use to reach more customers and improve sales. The advantage with SEO is that it’s cost-effective and the method offers long-term results that will give your business an edge over competitors. If you think there is a lot of work needed to succeed in SEO, it’s advisable to hire an expert to help you with the entire process.