In a span of a few years, businesses that used to be the leaders in their industry no longer command a big market share. Instead, new startups and businesses that have not been in the business industry for long seem to be doing better. The reason why this is happening is that as the industry pioneers enjoy the comfort of being on top, new startups are using innovations to deliver better service and thus, win over customers. To avoid being left behind, every business must keep updating its equipment and way of doing business.
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Some of the trends every business should adopt to help it thrive in the future include:
Traditionally, technology is mostly used in repetitive tasks but the development of artificial intelligence is helping to change that. In fact, some of the businesses that adopt technology early are relying on machines to make critical decisions. Today, some of the leading brands are using machine learning techniques to process complex data enabling their employees to focus on the creative aspect of the job. Employees no longer need to dig data that is growing every day to make certain decisions as the emerging technologies are enabled to handle data management and campaign execution. The mundane work is being left to machines enabling humans to focus on the wisdom-based work.
Mobile technology speculation
Smartphones have become an integral part of every person whether you are a marketer or a consumer. Businesses transactions are rapidly moving from a PC and laptops to mobile devices. In fact, today’s consumers search the product they need on their smartphone and complete the transaction through their device. If you are yet to embrace mobile-based optimized platforms, you should know that the customer who bought from a PC will most likely purchase using a smartphone next time and thus unless you want your business to go down, you must keep an eye on mobile technologies and innovations. Hiring an SEO expert like Benji Marketing can help ensure that your business website is fully optimized for mobile users.
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Online platform changes
Although Google and Facebook remain the most popular online platforms for marketers, marketing experts expect that to change in the coming future. Google and Facebook are expected to continue dominating the online platform but the remarkable growth of Amazon ads has brought a new dimension to the industry. Industry watchers speculate that it is inevitable that a third force will disturb the market soon and thus, businesses should adopt wait and see approach.
Online platforms have shaken the retail industry. Gone are the days when a local store could sell its products at a higher price simply because there is no local competitor. Today, businesses are required to improve the value of their service to survive. Alignments and reorganization in the e-commerce industry will be the thing of the near future as retailers try to adapt to the increasing competition.
The market disruption is not being helped by the fact that the distinctions between various roles such as creative agencies and marketing consultants are becoming blurred as the focus shifts to the user experience. However, despite the blurring distinctions, businesses have to work with all of them as it is almost impossible for one type to address all business needs.
Captivating and entertaining adverts
Marketing is slowly changing towards a customer-centric approach. The adverts are becoming more entertaining to evoke the emotions of consumers. The focus in marketing is shifting from the business or the product to the consumer. The message in a marketing campaign is about creating immersive experiences to consumers.
Whether you are a startup or a top leading business, you must embrace the new trends if you would like to be in the top in the near future. Every business must seek to showcase its strength while partnering with other businesses. Businesses must also be on the lookout for new technologies and innovations and adapt them to improve their competitiveness.