Internal linking is one of the factors that determine SEO performance that you should focus on. It could improve your website’s search engine optimization. This is also a good solution to improve user experience by providing links to supporting content within your website. Creating an internal linking structure that is strong will open pathways to pages that were less visible to search engine spiders. Many SEO experts also argue that this method can be used to pass “link juice” from one page to another. To improve your internal linking, consider the following guidelines.
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While building an internal linking structure, you should follow a pyramid formation. The home page of the site should rest at the top, then beneath it should lay cornerstone pages. These category pages that have one, link from the home page directly are considered important by search engines. The home page will receive the most links because this is the most authoritative page on the site. You should leverage the authority gained by the home page to spread the juice throughout the site.
Content gives you a clever way to position internal links for indexation. But that’s not the only purpose the links play because they also help on the site’s UX. When you place a link in content, it serves as a reference material and helps to tell readers they can gather more information about a subject from the link. Matt Diggity, an SEO expert, advises that you should make sure the links you place inside your blog posts and other content lead to relevant pages. Broken links could hinder the process of ranking your site, so also ensure you have real pages that you have linked to.
You should also not forget that you can optimize your call to action (CTA) to improve conversion rate. Create a CTA button that is big, bold, and optimized to run on different devices. The CTA should be distinguishable to allow users to click on it when they need to take action. If your intention is to convert users by redirecting them to another page (for example the sign up page), you should have the CTA on every ranking page.
From a UX standpoint, the position of an internal link is important. It may not count as much for SEO, but placing the most important links on the home page could improve navigation. On lower authority pages, you should not link back to your home page because no link juice is passed, and this does not either promote any UX. Focus on placing links on relevant posts that are likely to attract a lot of traffic.
When many people think about building an interlink structure, they ignore UX and SEO. Building internal links should be done in a way that it will benefit the SEO while also improving navigation for users. This wealth can be spread evenly across the website by pointing links, other pages that provide relevant information to users.