Implementing the top strategies for local SEO requires staying current with the trends. How search results are being indexed is an ever-evolving science. This is due to discrepancies between search queries and searcher intent. Search engines like, Google, Yahoo, and Bing are constantly refining these processes. Their goal in the end, is to give us the best results when we search for something. Organic SEO techniques will help you establish rank in your niche the correct way, without getting penalized. To begin with, you want to utilize a full spectrum of on-page and off-page SEO techniques. This is so people can find you locally when they are searching for your business. Keep in mind that one of the most important factors in any SEO strategy, is quality content. Without good content, your visitors will go somewhere else. For local SEO, there are several steps that you want to make sure you do not miss. Here is a list of important SEO techniques that will get you going. This list will get you up to date with the best strategies for local SEO as from january 2020. We hope this helps!
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Here Are the Top Strategies for Local SEO:
1. Google My Business
Make sure your Google My Business account is set up and verified. Here are some important key points you will need to include:
- Attach Your Business Page to a Domain Email
This is better looking, more professional, and looks more legitimate.
- Be Consistent
Make sure your business name is accurate, and consistent everywhere you register it.
- Write a Powerful Business Introduction
Short, concise, and with a call to action is the best way. Aim for around 150-300 words, and remember. this is where you make an impression on people so that they make a decision. Show off your skills. It is good practice to link out to your services or pages from your My Business profile as well.
2. Google Webmaster Tools & Google Analytics
Setup and verify both of these accounts. These tools make excellent sources for various types of research, as well as search engine and performance based optimization.
3. Determine Site Structure
Generally, if you have one product or service, your homepage should be the hub of information. From there you should have a structure of subpages, so that it is easy to navigate to the users.
4. Optimize Title Tag and Meta Description
The title should be unique, and contain the keyword or phrase you want to rank for. Try to keep it under 60 characters. Google cuts off text after 69 characters, Bing after 65, and Yahoo after 72. We recommend 60 characters for this reason.
The meta description should be between 130 and 160 characters. Many argue this point, but we advise to try for 145 characters with a description of the content and call to action. Ideally, you want to try to grab attention without sounding too spammy.
5. Header Tags Are Complete
You only want one h1 tag per post in most cases. h2 – h6 tags also help lay out the content in an way that will look organized and helpful to the robots.
6. Add Phone Number in the Meta Description
Several experts recommend this, and we agree. Why make searchers hunt for your number.
7. Content Strategy
Write excellent, helpful, engaging content. In the end, you want a great user experience that is easily readable and designed with the user in mind.
TIP: Short and sweet works best for many pages/posts. Google does like longer posts, but web readers scan content and rarely read full posts. Using bullet lists, graphs, pictures and effective communication skills is best practice. Don’t forget to alt tag your pics.
8. Website Optimization
Using a plugin for this is way easier than trying to do it on your own. I use Above the Fold Optimization. It works fine, and I never have to mess with it.
To reiterate, good content is the most important aspect of SEO. You want engaging, factual, and up-to-date content designed for the user. Companies like Bidvine, have been able to increase their search traffic by creating user friendly content on their website. The purpose of content, in the end is to offer help to people using the internet. From there, all you have to do is learn how to use the top strategies for local seo, and you will be up and running. We hope this helps!