You got a Thai work permit? Yes! A bank account in Thailand? Yes! The Company’s registration? Yes! Accounting services? Yes! Board of registration? Yes! Digital marketing services? Is that really required? This is what goes on when you ask a new business owner in Thailand. They are well informed about legal formalities one should follow when starting a business. However, most of them do not know the importance of digital marketing. They only know of the ancient marketing strategies. It is true that old is good, but that only applies to movies and definitely wine, but not to something that keeps changing with times such as marketing. Let’s learn the ways of marketing a business in Thailand online and get to know the benefits of it from this article.
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So What is Digital Marketing?
It is simply marketing done using electronic media. Digital marketing could either be online or offline marketing. Offline marketing includes, using radio, TV and SMS text advertisements. Online marketing on the other hand, can be divided into 6 traffic sources;
- Content marketing
- Affiliate marketing
- Email marketing
- Pay-per click advertising
- Search engine optimization
- Social media marketing.
Digital marketing aims at two goals. One is getting the targeted traffic to be on a certain webpage or a landing page. The other is, if you want to have a visitor proceed and sign up, subscribe or even buy your product. You need traffic to your blogs and create links for the search engines and if you want effective marketing using these traffics, you can get help from professional website service providers. For example, if using SEO, you can get help from SEO Company Thailand, which helps your website to rank well in the search results.
How to Market a Business in Thailand
Using a well organized informative website makes your business present online. Prospective clients are able to see your business.
You should keep on posting online. Be consistent on posting market trends and news. You will be more successful doing so. For example, someone in other country searching, ‘baby shops’ is likely to see your post. There will be someone leaving a comment on your blogs as you build on a relationship with a potential client. Therefore, you have to keep posting from time to time. However, not every post should be an advertisement.
Have you Business on Free Directories
Upload your business profile on the free business directories. There are several free business directories in Thailand. It does not take long to do so, just a few minutes. Since the business is growing, you have to keep updating your profile for consistency.
Publish Free Press Releases
Just like posting blogs, posting free press releases must be from time to time too. You can write on a new product or a new employee. Whatever you post should be an interesting topic that will catch the attention of potential clients.
Social Media Marketing
If there is something booming in the marketing industry is the social media marketing. The business should have a social media page like on Facebook, Linkedin and Twitter. Using these platforms you can advertise your business efficaciously.
At the end of the day, you want your business to grow, right? The easiest way to achieve this is to use digital marketing. Now you know the importance of it. Besides using the social media platforms, get a website since it receives many visitors every daily. This will help you reach your goal faster.