SEO is vital for all businesses but it can be hard to keep up with all the latest developments. This is even truer when you have a franchise as there can be a lot of competition locally. The following steps can help you to really get to grips with local SEO for franchises and this can have major benefits for your business.
Here are Some Tips for Boosting Your Local Business By Doing Local SEO for Franchises
Make Sure The Site Contains Local Content
Even though you are part of a national chain with a franchise, there is a good chance that most of your business will be done locally. Therefore you need to make sure that there is content on your site that refers to your locality.
Many franchises offer sub domains on their main site and this is ideally what you want for your business. Here you should include all of your local information and any reviews of your business. It can also help to include images and videos that relate to your locality.
All Content Should Be Unique
Search engines put a lot of emphasis on content that is unique. Therefore you shouldn’t have the same copy that is used on the main business site. You can take your ideas from the main site but change the wording so there is plenty of references to the location that you are operating from. There are plenty of tips on the things that you can include on your site to make your content unique at http://www.tom-johnston.com/seo/franchise/.
Make Use Of Google My Business
Google My Business is a free service that you can sign up for that will really help with local SEO. It will give your business a presence on a number of Google services such as Maps, Places and Google Plus Local. When you sign up for this service you will be asked to fill in a form that contains various pieces of information about your business. The more detail you are able to include on this form, the better it will be for local SEO for Franchises.
Your Site Needs To Be Optimized For Mobiles
The number of people that use their mobiles to search for information online is growing every day. When your site is optimized for mobiles then it is far easier for potential customers to find the information that they need. They will already have a phone in their hand and so if they like what they see on your site then it can lead to an immediate call. You can also encourage your customers to sign up to mobile notifications for special offers.
Make Use Of Social Media
People are also increasingly using social media to get recommendations for local businesses. You need to ensure that your social media pages contain a link to your website so people are able to get there directly. YouTube and Google Plus are two platforms to definitely consider as they are owned by Google and will really help to boost your rankings. Whichever platform you choose you should regularly upload information about local events and include images where possible.