If you run your own business or are generally interested in how to get great SEO and even paid traffic results, one of the key concepts that you should become familiar with is the use of keywords in your content and how to perform effective keyword research. Mastering keyword research and working it successfully into your online content could have a huge impact on how much website traffic you can attract. Whether you work in the sports industry, catering, construction or any other, keyword research can help you to attract more business than your competitors.
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Here is Best way to do Keyword Research Properly for any Industry
What are keywords?
In case you are a beginner to this, it will help to have a basic understanding of what keywords are and what they actually do. A keyword is a word (or phrase) that internet users will use in search queries, for example when they type a search into Google. Locally based businesses will use local keywords to help people find their services, for example ‘Workshop to rent London’. Nationwide or global businesses are more likely to want to stick to more generic keyword phrases such as ‘sports ground equipment’ so as not to limit to a certain area of the world.
How to identify keywords
Some keywords will be quite straightforward, for example if you are a building supplies company then your keywords will be ‘building supplies’, ‘building suppliers’ etc. Many businesses choose to guess the best keywords but to get really good results, it is better to take it to the next level with more advanced keyword research techniques.
Using keyword research tools such as Google AdWords Keyword Planner is the most popular way to identify the keywords that will represent greater value when you integrate them into your content. Using a keyword planner tool will enable you to find out how frequently keywords are used.
Paid traffic keywords
You have the option of bidding for an ad on Google (and alternative search engines) search results for a particular keyword. The more frequently the keyword is used, generally the price will be higher because lots of other companies will also be placing bids for them. You can also use filters to refine your keywords by budget to help you find ones that are within your marketing budget.
If you do not have the luxury of a huge marketing budget then you are best going down the organic keyword (otherwise known as an on-page keyword) route. Stats show that over 3.5 billion searches are made every day on Google so there is plenty of opportunities for you to get onto people’s results page with the right keywords.
One way that is a bit of a shortcut for this is to take a look at what your most successful competitor is doing in terms of keywords. Are they paying for paid traffic to appear at the top of results for a keyword or phrase? Or maybe they are generating lots of keyword rich blogs that are driving loads of people to their website organically.
Quality content is a really important part of using organic keywords as just stuffing keywords into poor content will look forced and Google algorithms will penalise that type of approach. So you will need to first of all identify your keywords by using keyword planner tools and then create a content plan.
Placement of keywords
Certain areas of a page will get better results when they are keywords rich such as the title, meta description, alt text and the URL. The most important part of creating content is to ensure that it is useful for the end user, not just a page of useless information that happens to have keywords forced into it.