Visibility, speed and reliability are important factors in your online visibility. Search engines are concerned with the user experience. They want you to keep coming back and keep using their service. So anything that adversely affects that user experience is a factor in ranking your website. You know how frustrating it is when you visit a website that is slow to load or respond? Search engines understand this. Sites that are slow to load or otherwise unresponsive are penalized in the results in favor of faster sites. The speed of your website is affected by both your hosting and your website design.
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Here are Few Ways on How Web Hosting can Affect Search Engines.
The reliability of your website can also affect your ranking. Hosting that goes down can cause your website to be de-indexed by search engines and removed from other online listings. Speed and reliability are not the only hosting factors that can affect your online visibility. The problem with some cheap hosting is that you might share the same server and even the same internet address as other sites that might be engaged in spamming, gambling or other questionable activities. This can result in your website being blocked or blacklisted in some content filters, simply because it resides in what is termed in the industry to be a bad neighborhood. The choice of hosting can have a major effect on your online visibility, yet this is an area many fail to consider when investing in their online presence.
The most important consideration in choosing a host is support. As with specifications and features, two hosts can seem to offer the same level of support and the same fast response guarantees. But one may be using an outsourced third-world call center, with a person assisting you may be working off as scripted questions without any real technical understanding of the problem. When they’re unable to resolve your problem, it’s escalated to second or even third level support. The other host may have competent technical staff that immediately fix your problem. Both can claim fast response, but which would you prefer to deal with? MangoMatter has managed national help desk for large corporates so they understand how it works.
The infrastructure of the host, including the connection to the Internet is another major factor. The problem is that even for those that understand all the technical stuff, you can still have two hosts that appear to offer the same specifications and features, but perform very differently. Then you have all the different types of hosting including cloud and VPS. Your website developer is the one to discuss which of those is best for your needs.
A web post is simply a type of computer connected to the internet and is where your website resides. Many of the same factors that affect the speed of the computer you’re using, are the same that affect the speed of your website. This is why some hosts provide specifications such as CPU, memory, types of hard drives etc. There’s an old saying that goes “you get what you pay for”. The more expensive the web hosting, the faster and more reliable it is.