Businesses that stay the same actually go backwards. If your business is not evolving through constant tweaks and improvements to keep up to date with the latest trends and effective practices then it will fall behind your competitors. If you continue to do nothing whilst your competitors are improving their processes then you will fall further and further behind.
So whether you keep yourself informed through reading information about digital marketing trends, or you go to workshops to find out about new products or methods, you should try to keep your finger on the pulse for every area that impacts your business. Even small businesses need to stay on top of the latest trends to generate new sales and stay up to date with the current demand/market.
To give you some help, here are some business ideas that you might not have thought of:
SEO on your website
So you have set up a fancy website and it looks really great but have you considered SEO? Search engine optimisation will make a huge difference in terms of the volume of traffic that you get to your website. So it is certainly worthwhile spending a bit of time understanding the key principles of SEO and how you can incorporate it into your marketing strategy.
Paid traffic
If getting to grips with SEO sounds like hard work and you want an alternative then you may want to explore the idea of paid traffic. There are different formats to paid traffic including PPC, which stands for pay per click. One of the most commonly seen examples of PPC is when you Google a keyword and the first few websites shown in the results have a little ‘Ad’ sign next to them. Basically, the company has paid to have their website feature so high up in the search engine results and they pay an agreed amount every time they earn traffic from someone clicking the link.
Video content
Video content is the most engaging type of online content that exists and this is why digital marketers spend so much time generating good video content to market their business. If you go onto Facebook or any of the other social media channels, you will see that there is so much video content that captures your eye. So if your business is trying to generate more traffic to your website then video content is a good way to do so.
Employee engagement schemes
If your business has employees that seem to be disengaged or lacking in motivation (you can measure engagement levels with an anonymous survey), then finding ways of increasing engagement should result in higher levels of productivity. You may want to introduce a recognition scheme with a prize or maybe you could incentivise certain activities and results with rewards.
Online collaboration tools
If you want to manage projects better than using collaboration tools such as Trello for project management could drive some big wins. It allows you to create cards for tasks and then all members of the team can see which tasks they are responsible for and when the deadlines are. You even can set automatic reminders for when a task is near to the deadline to ensure work gets done or problems get flagged up.
It also streamlines the way that colleagues communicate together, so if for example the current process would be to send out emails, you might get people that have not been included or do not read the part of the email that highlights their responsibility for a task. A project management tool will take care of this and make everything more efficient and transparent.
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