On-page SEO plays a key role in attaining high online visibility provided it is done in the right way. Apart from knowledge about what to do in SEO, how to do it is also important. This article provides information on the top 5 SEO tools every SEO professionals must use to make work easy and to move in the right direction by devising the right on-page SEO strategies.
On-page SEO involves a lot of planning and strategy making. You need to work hard, check the page elements, and many other aspects like keywords usage, images, URLs, fix errors, etc. There are lots of things that require frequent, random and periodic checking. Analytics is also a part of on-page SEO as it helps improve on-page SEO. Content creation is another key aspect of the on-page SEO process and experts know how to do this the best.
Considering all the hard work, some of you already must have an idea how this job will be sucking most of your time! Well, the smart workers in SEO Company work hard, but don’t cling to the computer all the time. This is because they know about effective SEO tools that help them reduce the burden while improving the quality of their work. Here are the 5 essential SEO tools, which will help you plan, check, and improve your on-page SEO.
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5 Best SEO Tools for On-Page Optimization
1. Google Adwords Keywords Research Tool
Keyword research gets easier with this tool. There are tons of other tools like this one but there is just no replacement for this authentic tool which can practically show you hundreds of related keywords for your search along with statistics like search volume, competition and other parameters.
2. Copyscape Plagiarism Checker
Copyscape is one of the best tools to check originality of content. Since, search engines don’t give any importance to website with duplicate content, it is important to ensure that all the content on your site is unique. Plagiarism is a fatal error in SEO or web publishing, and should always be avoided to stay away from being penalized by Google and major search engines. Copyscape checking before publishing any content is a must. If the content is copied from any site, it will immediately get detected by this super-efficient tool.
3. Keyword Density Checker
Keyword usage is very important for high rankings. While which keywords you use is important, the number of times you use them is equally important. This is called keyword density. This must not be more than 1%. So, adding content in a webpage without checking keyword density can be another serious error. Too less or too much of density both can be harmful. Hence the keyword density checker tool is a must have for checking the keyword usage as per content.
4. Google Analytics
The strongest of all web analytical tools is Google analytics. This gives a deep insight about website traffic, site visit, keyword specific data, demographic specific data and all that matters. Getting all such data is so easy with this tool. It is reliable and provides updates information in an easy to comprehend way like graphs and reports. It helps SEO experts to analyze the data and make and/or change SEO strategies accordingly.
5. Code to Text Ratio Checker
There has to be a balance between the amount of text and the amount of code in on-page SEO. Sometimes the amount of code is too high on a page as compared to the text. Due to this difference pages don’t get read well by search engines. So, using this tool, the balance of code and content on web page can be maintained.
These are the top 5 SEO tools that are indispensable in SEO as each plays a very crucial role. When you use them all in unison, you are bound to get great results. Apart from these, make sure your strategies are well planned and based on latest search engine algorithms. Pay attention to both on-page and off-page SEO for long lasting results. Most importantly, never stop the SEO and digital marketing efforts.